RUCHI ANAND. Do Brands and Branding Really Affect Consumer Behaviour?. International Journal of New Practices in Management and Engineering, [S. l.], v. 5, n. 02, p. 27–35, 2016. Disponível em: https://www.ijnpme.org/index.php/IJNPME/article/view/226. Acesso em: 15 may. 2026.